This project involved a logo refresh, which was integrated into new interior and exterior signage, business cards, ad frames, and catalog. The Chef’s Shop’s owner, Rob Navarino, wanted to reorganize and energize the sections of the store to inspire clients to try cooking something new that they would not ordinarily think of. The concept Christine and Rob came up with was “retro-friendly”, with reference to elegant images of home cooking and an element of fun and whimsy.